Digital Identity – just the phrase leaves you thinking this must be important; after all, our identity is about who we are and what we do. Digital identity is a big technology space too. It encompasses a variety of sectors including verification-as-a-service, consumer identity and access management (CIAM), cloud (SaaS) identity, transaction authentication, and the newest entrant – self-sovereign identity. The financial value of the identity space is massive. Identity verification-as-a-service alone has been predicted by McKinsey to be worth $20 billion by 2022.