WhatsApp to Begin Showing Ads as Facebook Wants the App to Start Making Money
Starting next year, WhatsApp will display ads in the Status screen as part of a service transformation that Facebook is pushing for in order to start making money out of the world’s number one mobile messaging app.
WhatsApp aims to offer more tools to businesses to get in touch with users, and the company announces new ad types that would be specifically aimed at allowing paying customers to contact you on the mobile phone.
A report from the Wall Street Journal reveals that WhatsApp will charge companies between half a penny and 9 cents for every message delivered to a potential customer. A pilot program that involved some 100 companies, including Uber and Singapore Airlines, have already been completed.
Ads can’t be blocked
While companies will contact customers more often on WhatsApp, the service guarantees that users would always be in control of… (read more)