Buzz, Culture, Trademarks, Velcro, viral video, Web Culture

Velcro puts out music video begging you to stop calling those Velcro fasteners ‘Velcro’


Velcro’s legal team really really needs you to stop calling those Velcro-type fasteners Velcro. Because it’s infringing its trademark, and making its lawyers cry.

In fact, Velcro is so desperate to get the word out that it’s put out a music video explaining that the proper name for “velcro” is hook and loop fasteners. Catchy. It’s also got an email address set up at dontsayvelcro@velcro.com, so you get the point.

For what it’s worth, we’re pretty sure Xerox, Chapstick, Band-Aid and Google feel your pain, Velcro.



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