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Uber rolls out new app personalization with Saved Places feature – A N I T H
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Uber rolls out new app personalization with Saved Places feature

Uber rolls out new app personalization with Saved Places feature


Uber’s giving you some frequent traveler power.

Image: lili sams/mashable

Uber’s now giving us new ways to get to our favorite places even faster — and finally saving us from having to memorize an address ever again. 

The ride hailing app just introduced some new personalization options that will allow users to fine-tune the Uber app experience, giving them the option to bookmark their most-visited locations with Saved Places. The new feature, which was announced in a blog post, aims to make the process of ordering a car even quicker than before.   

The ability to access your Saved Places should be popping up now for U.S. riders on both iOS and Android, with expansion to international markets later this year.

The feature is simple to use, you’ll just have to remember that address one last time. When you’re on your way to one of those favorite spots, you’ll be able to bookmark it into the Saved Places log. You can give the destination your own name complete with emoji to really streamline the process — when you need that late night snack, getting to your favorite spot could be as easy as swiping to your 🍕🍕 place.  

You can check out the process in the GIF below.  

Forget typing out an address -- just swipe, tap, and go.

Forget typing out an address — just swipe, tap, and go.

Uber says the most visited Saved Places will also begin to pop up as shortcuts on the app’s home screen at launch to streamline the hailing process. That’s not a new feature — I have a few destinations that constantly live on my Uber homescreen now — but the personalization could make opening Uber a friendlier experience. 

This new addition is just the latest move in a line of updates and improvements meant to keep users on the app after Uber’s disastrous string of PR nightmares. The company rolled out improved features for both riders and drivers back in March while explicitly admitting its screw-ups, writing “We know we have a long way to go,” in a blog post.

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Anith Gopal
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