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Uber pilots a new premier service

Photo credit: Mark Warner.

Uber is piloting a new “premier service,” which offers select riders an enhanced experience at UberX fares, says a statement from the company. It appears similar to the concept of Amazon Prime.

The pilot program is starting in the cities of Mumbai and Pune in India. Uber does not spell out on what basis riders will be selected for the premier service, but presumably they will be frequent users.

Shailesh Sawlani of Uber India explains that it is conceptualized as the next step towards the goal of doing away with the need to own private cars. “While private car ownership remains an aspiration for many, riders are seeking a ride that matches the experience of travelling in their own car. Premier will provide that,” says Sawlani.

See: Uber will go public within three years, new CEO tells staff

The basic deliverables include the highest rated drivers, sedans in good condition, and extra attention from customer support. Apart from that, Uber is working on crafting rides during the trip to suit different needs – such as multiple business meetings to shopping sprees, outings with friends and family, or taking rides to the airport.

It says the new service has been developed from feedback collated from riders.

Uber’s rival in India, Ola, launched a Select service last year which offers a host of benefits to frequent riders – priority booking, no surge pricing, free wifi, and airport lounge access, apart from the best drivers and cars.

This post Uber pilots a new premier service appeared first on Tech in Asia.

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