Amid the hundreds of pages of legal verbiage and financial information, Toys “R” Us Inc.’s bankruptcy filing included something unusual: a song.
At the start of his remarks in the filing, Chief Executive Officer Dave Brandon kicked things off with the company’s iconic jingle — an attempt to plumb nostalgia strings during an especially dark time for the retail chain.
“I don’t want to grow up, I’m a Toys ‘R’ Us kid.
There’s a million toys at Toys ‘R’ Us that I can play with.
From bikes to trains to video games, it’s the biggest toy store there is.
I don’t wanna grow up, ’cause if I did,
I couldn’t be a Toys ‘R’ Us kid.”
The song, a staple of 1980s television, was part of Brandon’s case that the company isn’t going anywhere. As Toys “R” Us restructures its debt, he plans to refocus the chain on in-store experiences and spruce up its marketing — beyond using a decades-old commercial jingle, presumably.
“Toys ‘R’ Us delivers children their biggest smiles of the year,” he said. It’s “here to stay.”
This article originally published at Bloomberg