Thousands of people lined up outside the British supermarket Lidl Saturday morning to take advantage of a bank holiday discount on prosecco.
Each of them is now my personal hero.
The deal, which sold out in minutes at multiple locations, offered a case of Allini prosecco — six bottles — for £20 ($25.81 USD). Each bottle usually sells for £5.79 ($7.47), so I get it. This is a deal worth waking up early for.
Unfortunately, many queuers were left disappointed. “I sacrificed my Saturday sleep for Lidl prosecco,” one shopper wrote on Twitter, “and they’ve sold out by 8:07.” (Stores opened at 8.)
Some people even called bullshit on the deal itself, saying that stock was far too low to justify the advertisements.
Comment of the day on Facebook: Lidl should be prosecuted for promoting cheap prosecco deal but not having enough stock.
— Siobhan Kidd (@Vono27) August 26, 2017
So, congratulations to those prosecco enthusiasts who managed to snag a case (or five). You have truly won the day.
mum n dad were up and at Lidl for 730 cus there was a deal on prosecco… we now have 30+ bottles…am not complaining🍾🍾🍾🍾
— rhianna (@rhiannaashworth) August 26, 2017
And if you didn’t — take heart. You still lined up in the early morning for bubbly wine, which is a victory in and of itself.