Cloud computing is driving growth at 3 of the 5 most valuable companies in the world. AI will impact jobs only as quickly as AI-powered business software evolves. These are just two of the ramifications of disruptions in enterprise technology permeating mainstream media.
Yet the inner workings of the tightly knit enterprise software industry are rarely publicized. Most talented engineers flock to Instagram and Snapchat where they help The Kardashians hyper-optimize selfies. Taking part in the B2B subculture of Silicon Valley feels like a second-rate option.
Whereas consumer tech has the Mary Meeker report for an aggregate view of industry trends, enterprise infrastructure was missing a public perspective to explain what we believe is a seismic new wave that only comes once every 10 years — the shift from cloud to what Jerry Chen of Greylock aptly calls systems of intelligence.
We’re launching a report series that gets into the details on how systems of intelligence is reshaping the industry.
The full deck can be viewed here. With this key inflection point, our primary aim is to help founders see the forest from the trees. For Fortune 1000 executives and other players in the ecosystem, it will help cut through the noise and marketing hype to see what really matters. It’s wishful thinking, but we also hope new talent gets excited about enterprise after reading this report.
Our perspectives are shaped by anecdotal evidence based on our interactions with entrepreneurs, corporate customers, and big tech leaders defining this new wave. By no means will most of my predictions be correct, but my purpose is to put a stake in the ground and start the discussion on this new shift in the industry.
Onwards to what matters. Our report highlights five key themes:
- A mini AI crash will shine light on Systems of Intelligence
- Systems of Intelligence = gold rush for entrepreneurs
- Cloud Native reshapes middleware into a powerful enabler of Systems of Intelligence
- The security ecosystem will re-organize itself into Systems of Intelligence
- Industrial (IoT) Systems Of Intelligence need distributed infrastructure to catch up
Behind each of these themes are opportunities for early stage entrepreneurs and lessons learned from the field.
A Mini AI Crash Will Shine Light On Systems of Intelligence
Nearly every competitive Series A or B deal in AI that has come across our desks at Work-Bench over the past year had a valuation north of $100M attached to it. It’s easy for investors to get giddy over 10+ PhDs from Stanford and Berkeley holed up in an office in Palo Alto working on somethingmonumental. Call me crazy, but funding these types of companies with no clearly defined path to commercialization seems unsustainable. With numerous startups touting the AI label without the expertise to back it up and big tech increasingly saying “we can build that internally,” we may be headed for disaster. The effects won’t ripple across America, but they’ll certainly be felt in the Valley.
I’m personally excited for this pattern change. Like in the Internet Era, where the largest and most enduring companies like Amazon and Google rose after the trough of the bubble, massively successful new companies using AI to reshape business will be created just as the AI weather gets breezy. These transformative new companies will deliver value through systems of intelligence.
Systems of Intelligence = Gold Rush For Entrepreneurs
Systems of Intelligence are like Ford Assembly Lines and Toyota Production Systems – powerful weapons for competitive advantage. Much like Ford, Toyota and GE used such innovations to develop impenetrable process moats (i.e. through tight integration of partners, suppliers, and internal processes in unique ways outsiders could never replicate), systems of intelligence forge barracks through the perfect portmanteau of data, algorithms, domain expertise, and data-driven product design.
Today’s tech monopolies rule through economies of scale. Tomorrow’s will rule through systems of intelligence. The race is well underway. GE, Bosch, Samsung, Hitachi, and Schneider Electric are competing for industrial systems of intelligence. Startups are building systems of intelligence for banking compliance, pharmaceutical drug development, medical diagnosis, insurance claims filing, and more.
Who isn’t building systems of intelligence? Amazon, Google, and Microsoft. Their focus is on the core plumbing for systems of intelligence. Who can blame them when there’s a host of new tooling for systems of intelligence that every competitive global company will need to compete in this new paradigm.
As Clayton Christensen says, “any strategy is (at best) only temporarily correct.” At least now, the paths are clear for startups to lead the charge in systems of intelligence.
Cloud Native Reshapes Middleware Into a Powerful Enabler Of Systems Of Intelligence
Systems of intelligence must ride on nimble infrastructure. Cloud native architectures have the horsepower.
Forrester recently reported 10% of global enterprise developers deploy software with 10%. Can someone say crossing the chasm? Containers, cloud native architectures, and distributed applications are miraculously coming of age, giving the rest of the industry a ride with them.
Technologies have always evolved in ebbs and flows. As the new cloud native crest rises, problems that required dedicated solutions in the previous cloud wave become invisible functions embedded in the background of a leaner, meaner architecture. Traditional middleware (i.e. enterprise service buses, complex event processing, application servers) are disappearing as these functions get embedded in code. The big data stack is crumbling as Hadoop gets replaced by new tools natively integrated with cloud native workload schedulers.
As old systems shed, new ones emerge. Two important new middleware technologies are stream processing and machine learning. The race is on for stream processing as new stream native solutions like Kafka Streams and Twitter Herron go up against multi-purpose batch systems with stream bolt-ons like Spark.
Open source has been all the rage in machine learning, but deployment and model/data collaboration is still a major challenge that commercial vendors like Algorithmia, Dataiku, and Pachyderm are working to solve with a cloud native bent.
Cloud native infrastructure is primarily a backbone to power systems of intelligence, but it too will be infused with a healthy dose of intelligence. Applying machine learning to infrastructure automation? We’d like to talk.
The Security Ecosystem Will Re-Organize Itself Into Systems Of Intelligence
Security, like any other business function, is an amalgamation of people, processes and technology coordinated to manage risk. So it makes for a perfect case study on the shift to systems of intelligence (SOIs).
Once small and insignificant to the legacy incumbents, they leveraged their fundamentally re-architected security instrumentation to extend beyond “point solutions” into powerful multi-product suites faster than incumbents could catch drift.
With significant footprint and unprecedented ability to inject systems data, they are mighty systems of record (SORs) with first-mover advantage in systems of intelligence. At the SOI tier, they are met by pure-play analytics vendors hoping to deliver on the promise of systems of intelligence across SOR boundaries.
They may prove competitive if they can commoditize the SOR function by developing security analytics marketplaces that simultaneously serve as application platforms to the SOEs. Splunk’s Splunkbase is a microcosm of this phenomenon. We may see this marketplace concept emerge in other sectors and verticals, particularly as serverless computing makes it economically feasible for startups to create such marketplaces.
Finally at the systems of engagement (SOE) tier, SOAR startups like Phantom, Siemplify, Evident.io, and Awake Networks are redefining workflows automation to meet the challenges of highly stressful security operations.
Security systems of intelligence are already a crowded race. As we saw in 2016, private equity investors are rolling up startups and legacy companies to build “closed-loop” systems of intelligence. New startups like Twistlock, Aqua Security, Stackrox, Signal Sciences, and tcell.io have SOR hats on trying to carve out real estate up the stack at the container image and application server/code tier, although it’s not certain there’s a standalone market for these companies to own. Others like BigID, OneTrust, and Integris take advantage of the immaturity of the systems of intelligence ecosystem to develop specialized applications for protecting PII data.
Are there security opportunities outside of systems of intelligence? Yes! Moving forward we’d like to see changes to the core security mechanics which haven’t seen step-function improvement since the dark ages of IT. New buzz in homomorphic encryption is a first step in this direction. As we shift to a cloud native security model, we’ll likely see new innovations in control functions.
Industrial (IoT) Systems Of Intelligence Need Distributed Infrastructure To Catch Up
Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. Don’t believe the trillion dollar forecast figures, they are all but lies.
Why? Because the distributed infrastructure ecosystem is nascent, holding the disruptive potential of IoT back. Let’s examine this briefly through the lens of a use case: preventing a remote transportation train with faulty breaks from derailing and losing millions in precious cargo:
- You need on-board machine learning to alert of malfunctioning gears. ML processing has to be on-board because in the case of danger there is no time to process in the cloud. NVidia is making endpoint ML a reality with new purpose built chips, but how many of those are on transport train devices today?
- You need a network of nearby cell towers and gateways to transmit key health stats to the cloud where powerful analytics recommend the best diagnosis. GE Predix will give you the building blocks for the diagnosis application, but how do you govern data flow across endpoint, edge, and cloud? Alluvium, Imubit, and Falkonry are distributed analytics startups bridging this gap, but it’s still early days and they are purpose built to handle a limited number of use cases.
Industrial Iot is the next big wave in enterprise software, but don’t expect hockey stick growth as the pundits forecast. Even as distributed infrastructure ecosystem evolves, IoT systems are too specialized to use case for exponential growth curves. It will be a long, protracted rise to the massive multi-billion dollar promises.
From realities come opportunities. Enterprises will use multiple IoT platforms, meaning they will need to coordinate them like assets in a supply chain. I’m not much for cheesy buzzwords, but systems management 2.0 (Tivoli, BMC Software = 1.0) is just around the corner.
More broadly, fragmentation in IoT exposes opportunities for startups to develop highly specialized systems of intelligence. The most successful will wrap systems of intelligence into easy to use software and work with the growing ecosystem of assets already connected to the internet rather than develop proprietary sensors and hardware. The challenge will be navigating first-time/unsophisticated technology buyers in industrial operation centers.
Enterprise software is going through a generational shift from the perspective of early-stage company creation. Amazon, Google, and Microsoft are riding the cloud wave faster and stronger than any small company can.
Founders have to define the new wave of systems of intelligence and the time is now. If you are actively building a systems of intelligence or looking for someone to bounce your ideas off of, I’d love to connect @ItsYamnitsky.
Disclaimer: vArmour is a Work-Bench Ventures portfolio company.