Finnomena, a Thai fintech startup, aims to educate the country with Thai-language content about finance. It also offers investment advice through Nter, a robo-advisor which lets investors create an investment plan and put money into mutual funds.
The startup has just raised a US$3.2 million series A round. Prominent backers of the round include Krungsri Finnovate, the US$30 million venture capital arm of Thailand’s fifth-largest bank; venture capital firm 500 Tuk Tuks; and telecommunications firm Benchachinda, which was started by the founding family of Dtac, the country’s third-largest telco.
Finnomena claims to have 1 million views a week across all its platforms, though it did not give a breakdown. SimilarWeb estimates its website had 150,000 views in August. It achieved 54,000 Facebook video views the same month, while its Android app is ranked 151st in the finance category in Thailand as of September 25, according to App Annie.
We’ve reached out to Finnomena for comments.
A number of finance media and robo-advisor startups exist in Southeast Asia, though Finnomena is unique in that it does both. AutoWealth, StashAway, and Smartly (which just launched this week) automatically allocate an investors money into exchange-traded funds (ETFs).
In the financial comparison space, where web and mobile traffic is crucial to success, you have MoneySmart, iMoney, and more.
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