Tesco, One of the World’s Largest Supermarket Operators, Sets 300% Sales Target For Plant-Based Alternatives To Meat

An anonymous reader quotes a report from The Guardian: Tesco is to become the first UK retailer to set a sales target for plant-based alternatives to meat as it steps up efforts to offer shoppers more sustainable options. The UK’s largest supermarket will on Tuesday commit to boosting sales of meat alternatives by 300% within five years, by 2025. Over the past year, demand for chilled meat-free foods — the most popular line including burger, sausage and mince substitutes — has increased by almost 50%, the retailer said. As a result, it is expanding into more categories and creating larger “centerpiece” dishes for two people as well as family-sized portions.

The target is part of a wider package of sustainability measures developed with its charity partner the World Wide Fund for Nature (WWF) to try to halve the environmental impact of the average UK shopping basket. Dave Lewis, who steps down as Tesco chief executive on Wednesday, said: “We know from tackling food waste that transparency and ambitious targets are the first steps towards becoming a more sustainable business.” Among 11 new plant-based foods going on sale at Tesco this week are centerpiece dishes using the wheat protein favorite seitan as a meat substitute, including a beef-free joint and hunter’s chicken-free traybake. Turkey-free crowns and vegan mince pies are launching in time for Christmas.

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