After breaking up in 2014, Taylor Swift and Spotify are getting back together. To celebrate her album 1989 hitting 10 million records sold and selling 100 million total songs, today she announced she’s making her full back catalog available on all streaming services starting tonight at midnight. Swift was already on Apple Music but now she’s opening up to Spotify and the rest.
The move by one of streaming’s biggest holdouts could signal a sea change in how artists view the technology that’s been criticized for underpaying content creators. As Spotify recently hit 50 million paid subscribers and Apple Music now has 27 million, the payouts are growing and starting to make up for the massive decline in physical record sales.