Movie theatre chain AMC and Sony Pictures are giving away 86,000 Spider-man NFTs to people who buy/reserve tickets for December 16th’s premiere of Spider-Man: No Way Home.
The special tickets go on sale tonight at midnight EST on the AMC web site and app (available only to people who’ve signed up for one of the chain’s special perks programs like Stubs Premiere, A-List, and Investor Connect). “The movie ticket must be scanned at the theatre when the guest arrives for the movie,” explains the movie industry site Boxoffice Pro. “If the ticket purchase is refunded or the ticket goes unused, or is not scanned, the NFT code will not be delivered.”
The Spider-Man NFT will be available to be redeemed at a dedicated site operated by WAX, an energy efficient, ultra-low carbon footprint blockchain and the first certified carbon neutral. WAX is the most utilized blockchain in the world processing 15 million transactions daily.
Adam Aron, Chairman of the Board and CEO of AMC, commented: “Our AMC Theatres guests and our AMC Entertainment shareholders have been calling for AMC to get into the world of NFTs, and we couldn’t imagine a more perfect way to start doing so than with our good friends at Sony Pictures.”
Over 100 NFT designs will be available (designed by Cub Studios), the announcement points out
In a tweet Sunday, AMC’s CEO said the idea came from the company’s shareholders.