Shadow Moon flees to a small town in Wisconsin to escape the ongoing war between the Old Gods and the New Gods in the full trailer for the upcoming third season of American Gods. The visually striking (if narratively uneven) Starz series is adapted from the novel of the same name by Neil Gaiman.
(Some spoilers for first two seasons below.)
In season one, recently released convict Shadow Moon (Ricky Whittle) falls in with the mysterious Mr. Wednesday (Ian McShane) as his bodyguard after losing his wife, Laura (Emily Browning). But Mr. Wednesday is not who he seems. He’s actually the ancient Norse god Odin, seeking to rally all the remaining Old Gods, who are slowly dying off from people’s lack of belief. Their mission: beat back the encroaching influence of all the New Gods so they can survive. The New Gods are led by Mr. World (usually played by Crispin Glover, although he has many incarnations), i.e., globalization, and include Technical Boy (Bruce Langley)—reincarnated as Quantum Boy in S2—and Media (Gillian Anderson), reimagined as New Media (Kahyun Kim) in S2 when Anderson left the series.