Science says a good suit makes you perform better (Advertising Content from Indochino)
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Tech billionaires and broke college students have one thing in common: living in a go-to uniform of a T-shirt, hoodie and jeans, day after day. In that sea of sameness, putting on a suit makes a powerful statement—and it might actually make you better at your job, too.
According to a study in the that explores “enclothed cognition,” what you wear can have a serious effect on how you view yourself and how you perform at work. Dressing in ways that suggest authority—a doctor donning a white lab coat, for instance—can raise testosterone levels, a hormone that boosts self-esteem and actually makes you feel more confident.
From Victorian to in vogue
Of course, if you’re not a doctor, showing up to a meeting or a date in that white lab coat might read more mad scientist than stylish, self-assured gentleman. Instead, trust the outfit that’s helped men look and feel their best for almost two hundred years, ever since trendsetters in Victorian England took the first modern version for a spin. We’re talking about a well-tailored suit.
The phrase “dress for success” is familiar for a reason, and it’s because generations of men knew the confidence-boosting power of a bespoke suit long before modern psychologists had a name for it. Unfortunately, finding an affordable, custom-made suit can feel like searching for a tie bar in a haystack.
Bespoke suiting made simple
Enter Indochino. One of the world’s largest made-to-measure menswear companies, Indochino makes bespoke suiting simple, stylish, and budget-friendly. No more combing through department store racks of boxy, outdated suits in various shades of mushroom.
Indochino allows you to create your own suit from scratch, either online or by visiting a showroom. Choose first from a long list of premium fabrics, from wool to linen and back again, in a variety of colors. Then, personalize your lapel, lining, monogram, pockets—a host of customizable options gives your suit your own signature touch.
After you’re done designing, simply send over your measurements, and three weeks later, your new suit will arrive at your doorstep. If the fit isn’t perfect, you can bring it to an Indochino showroom, where the alterations will be made free of charge. If you’re not near a city with a showroom, you can bring the suit to your own tailor and Indochino will refund you up to $75.
Now that you’ve nailed the fit and the style, wear your new suit to a cocktail party and put that enclothed cognition into action as you work the room. Get a premium suit for only $379 with the Mashable code below.