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Samsung’s 2020 TV lineup forces high-end buyers to go 8K whether they want it or not

Enlarge / The almost-bezel-free Samsung Q950. (credit: Samsung)

Most people in the United States and other markets are still on the precipice of making the jump from high-definition TVs to 4K ones, but Samsung is already de-emphasizing 4K in its 2020 lineup in favor of 8K TVs. Reports on the European product lineup show that Samsung will this year only offer top features and specs on 8K TVs, not their 4K counterparts.

Recently, Samsung’s most attractive high-end TVs have been its 4K QLED models. And those TVs have arguably been some of the highest-quality LCD TVs out there, bested in many tests only by LG’s OLED lineup (and besting the OLEDs in some others).

But we were a little concerned when Samsung failed to announce specific, mainstream 4K models from its 2020 lineup at the Consumer Electronics Show in January, even as it announced a plethora of 8K sets. It turns out there was a reason: the company’s high-end QLED lineup will be 8K only, and 4K TVs will be relegated to the more affordable TU line.

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