Rite Aid’s digital journey takes the pandemic head on

A core element of Rite Aid’s digital strategy is the “store of the future” where you, as a Rite Aid customer, will enjoy an experience designed to improve your mind, body, and spirit. You will talk with a pharmacist, who is no longer in the backroom counting pills, but is now in the front of the store and, as a member of your community, familiar with you and your family.

As a result of the brand’s digital strategy, which they call the “RX Evolution”, you will walk into a wellness room powered by telehealth where a local nutritionist, who already knows you through your many omni-channel interactions, will advise you on a healthy diet. You will be able to check out your store purchases on your mobile device, or order items online and have them shipped to your home, or you can pick them up curbside. Or, a revamped drive-through experience will await you, with the help of a digital menu and the ability to pre-pay for your prescriptions and any over-the-counter items you need.

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