Reese’s Peanut Butter Cups only follows 1 person on Instagram, and it’s brilliant
Reese’s talent extends far beyond creating deliciously addicting peanut butter-filled cups of chocolate. Turns out, the brand is pretty social media savvy, too.
A fan of the beloved candy company recently discovered that while about 100,000 people are following the brand on social media, Reese’s only follows ONE account on Instagram.
Who’s the lucky person? Well, here’s a hint: It’s an actress who has something pretty important in common with the chocolate.
On Sunday, Twitter user @julp discovered that the only account Reese’s follows on Instagram is none other than Reese Witherspoon — fiercely talented actress, producer, entrepreneur, and activist. Get it?
Could it be? A brand actually slaying the brand game? Yep. We double checked and Reese is definitely the only account followed.
Though several other fans have noticed the strategic follow in the past, the chocolate company responded to this revelation on Twitter, saying, “She has a great name.”
Sadly, it appears Witherspoon — who follows a generous 452 accounts on Instagram — has yet to return the love and give the chocolate brand a follow back. But don’t be discouraged, because the two have interacted on Twitter several times before. In fact, they chat just as you’d imagine two best friends with the same name to chat.
For instance, in 2012, Witherspoon coined the term “Reesza” when shown a photo of a pizza covered in Reese’s.
In 2016 the actress tweeted a goblet of Reese’s Pieces to celebrate Halloween, and the brand eagerly responded with a corny-beyond-belief joke.
And in 2017, Reese posted a Boomerang of herself protecting her secret Reese’s stash.
Though social media brand wins such as this are a rare occurrence, let us not forget KFC’s impressive Twitter strategy of only following 11 accounts: 5 Spice Girls and 6 guys named Herb.
Why can’t brands always be this good?