Ads aren’t enough to support professional online content makers. So Patreon is equipping them with new ways to organize, measure, and entertain fans who use its platform to pay them a monthly subscription for special access.
With 1 million patrons paying an average of $12 per month to 50,000 creators, Patreon is on track to send musicians, comedians, journalists, videographers, and other content makers $150 million this year. Today’s updates could push that figure even higher.
This new “Patreon Membership Engine” centers around the Patron Relationship Manger, the first CRM for pro content creators. It lets them sort patrons by how much they’ve paid or when they joined, and provides their email addresses so can contact their fans with special offers or thank yous.
There’s also a slew of new content creation tools. The new Early Access feature lets creators post content just to fans who pay over a certain dollar amount per month, and set a ‘window’ before its publicly available on their Patreon. A partnership with Crowdcast lets creators log in with their Patreon account and broadcast livestreams just for paying fans.
But most exciting and disruptive is Patreon Lens, a stripped-down Snapchat Stories clone where creators can share peeks into their lives and behind-the-scenes that are exclusively available to their paid subscribers. Instead of giving away their off-the-cuff content on Snapchat and Instagram, creators can actually earn money off their social media via Patreon Lens.