‘Oculus Research’ is now the ‘Facebook Reality Lab’ – TechCrunch
Oculus Research is getting a new name, as the AR/VR-focused research group grows more instrumental to the future of Facebook at large. The group will now be called Facebook Reality Lab. The announcement was made by Oculus Chief Scientist Michael Abrash in a post on his personal Facebook page.
It’s just a name change, but the announcement marks a further entrenching of AR/VR initiatives once confined to Oculus inside the Facebook org.
Oculus Research doesn’t just work on VR hardware, a lot of the group’s research also touches on foundational AR/VR software and environment tracking tech. With Facebook’s AR Camera Effects tech now integrated across Facebook, Instagram and Messenger, perhaps this name change signifies that the technologies being developed are no longer just falling into Oculus’s purview and Facebook wants to make that more clear.
In addition to the Camera team, it’s clear from announcements at F8 that Facebook is also tapping a lot of new research to strengthen its work on avatars inside its Spaces virtual reality app.
“This new name (Facebook Reality Labs) is reflective of the new role our research and development group plays not only at Oculus, but also across Facebook’s AR/VR organization, which includes Building 8, Camera, and Social VR,” an Oculus spokesperson told TechCrunch.