Nintendo president: “I compete for time,” not against Xbox, PlayStation

Enlarge / Nintendo of America President and COO Reggie Fils-Aime poses with the wildly successful Nintendo Switch. (credit: Sam Machkovech)

SEATTLE—Nintendo of America President and COO Reggie Fils-Aime appeared at Seattle’s Geekwire Summit on Wednesday to speak broadly about the company’s future, and, while the talk didn’t include new product reveals, it proved illuminating about what to expect from the big N in the future.

The short version: Nintendo would rather be defined as an “entertainment” company, not a gaming one.

Fils-Aime says the company currently has three “pieces of business”: a dedicated video game business (“the way most of our consumers interact with us”), a mobile gaming business, and “leveraging our intellectual property (IP) in a variety of ways.” The latter includes previously announced plans for a Universal Studios attraction in Osaka, Japan (still slated to open ahead of Tokyo’s next Olympics hosting run in 2020) and a Super Mario film produced by Illumination Entertainment (Minions, Despicable Me).

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