Advertising, Buzz, Camera, Japan, Marketing, Sexism

Nikon promotes new camera with 32 male photographers, claims no women could make the time

Image: Shutterstock / Ollyy

Things are not looking good for Nikon. 

The Japanese camera maker has come under fire after it launched a campaign featuring 32 professional photographers across the Asia-Pacific testing its new D850 camera.

The only problem? All 32 photographers were men.

Naturally, people were not happy:

Nikon later apologised, saying all the “female photographers we had invited for this meet were unable to attend.”


It also added that it would “do more to support the creative talent of our female photographer community.”

But some were not entirely convinced by Nikon’s apology.

And called for the company to turn their apology into action.

Your move, Nikon. 8c90 28e4%2fthumb%2f00001

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