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New Balance used AI to spot trendsetters during Fashion Week – ANITH
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New Balance used AI to spot trendsetters during Fashion Week

New Balance used AI to spot trendsetters during Fashion Week

New Balance put together a one-day activation during New York Fashion Week that used “Real Time Exception Spotting” technology to look for people who fashionably stood out from the crowd. If you were considered an “exception” by the AI, New Balance surprised you — on the spot — with a pair of New Balance Fresh Foam Cruz Nubuck shoes.

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Anith Gopal
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