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NASA To Film an Estee Lauder Ad In Space As the ISS Opens For Business

NASA is preparing to oversee the largest push of business activity aboard the ISS. “Later this month, up to 10 bottles of a new Estee Lauder (EL) skincare serum will launch to the space station,” reports CNN. “NASA astronauts are expected to film the items in the microgravity environment of the ISS and the company will be able to use that footage in ad campaigns or other promotional material.” The details of those plans were first reported by New Scientist magazine. From the report: The Estee Lauder partnership will continue NASA’s years-long push to encourage private-sector spending on space projects as the space agency looks to stretch its budget beyond the ISS and focus on taking astronauts back into deep space. Those efforts include allowing the space station to be used for marketing and entertainment purposes. The Estee Lauder products, a new formula of the company’s “Advanced Night Repair” skin serum, are expected to launch aboard a Northrop Grumman Cygnus spacecraft, tucked alongside 8,000 pounds of other cargo, experiments and supplies. NASA astronauts will be tasked with capturing “imagery and video” of the product. The astronauts themselves, however, won’t be appearing in any cosmetics ads: The space agency’s ethics policies strictly bar astronauts from appearing in marketing campaigns.

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