A strange “art.snapchat.com” URL featuring a countdown to 3PM eastern time Tuesday over a photo of New York’s skyline has appeared. When TechCrunch asked Snapchat about it, a company spokesperson told us “😊 we’re excited to share more soon”.
Whether it’s a new creative feature, a platform for artistic user generated content, or something else we can’t be sure. Snapchat had previously used countdowns to mark the arrival of its Snapbot Spectacles vending machines in new locations. We’ll be back at 3PM Tuesday to give readers a look at what Snapchat reveals.