In “Zone to Win,” Geoffrey Moore suggests that businesses should be focused upon innovations that can do one or more of the following things:
- Drive a 10x improvement in a performance metric of great importance to the target market
- Represents a business opportunity that has material size, a minimum of 10% of total enterprise sales
- Represents a net new business for the enterprise, as opposed to an adjacency to an existing line of business.
Moore’s perspective provides a reasonable framework for a CIO conversation about process innovation and what should be weighted high or low in a corporate evaluation of process innovation opportunities.