IDG Contributor Network: Millennials say no to legacy software
For the last 30 years, technology was seen as a part of the support structure for the delivery of products and services. Technology was primarily used to help increase efficiency and drive down costs.
That was yesterday. Modern product creators are not just product companies, they are product and technology companies. Technology is an expected part of the end user experience. For products from the Nest thermostat to a Tesla car, the software on the product is as valuable as the product itself.
I recently bought a coffee weigh scale that reports my morning brews on a community forum with pictures, ratings and reviews. The app experience allows me to discover new coffees and tweak brewing method. Just like my coffee scale, the next generation of products and services will be software enabled.