While there is time before the California Consumer Privacy Act of 2018 comes into effect, which is January 1, 2020, businesses need to start planning now for compliance. The CCPA provides California consumers with significantly expanded rights as to the collection and use of their personal information by businesses. It covers any business meeting revenue or data collection volume triggers and that collects or sells information about California residents.
Applicability to businesses
The CCPA uses a much broader definition of personal information than is generally used in privacy statutes in the United States, including the definition in California’s own data breach notification statute. Personal information under the CCPA includes “information that identifies, relates to, describes, is capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household.” With this broad definition, the types of information protected under the CCPA are much closer to those found in the European Union’s General Data Protection Regulation (“GDPR”).