Top
IDG Contributor Network: CIOs need to bridge the gap between IT and marketing – ANITH
fade
161531
post-template-default,single,single-post,postid-161531,single-format-standard,eltd-core-1.1.1,flow child-child-ver-1.0.0,flow-ver-1.3.6,eltd-smooth-scroll,eltd-smooth-page-transitions,ajax,eltd-blog-installed,page-template-blog-standard,eltd-header-standard,eltd-fixed-on-scroll,eltd-default-mobile-header,eltd-sticky-up-mobile-header,eltd-dropdown-default,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

IDG Contributor Network: CIOs need to bridge the gap between IT and marketing

IDG Contributor Network: CIOs need to bridge the gap between IT and marketing

When you think of workgroups with a significant amount of crossover, marketing and IT aren’t the first that come to mind. Both have generally functioned independent of one another, but as more companies make the shift to data-centric technologies, marketers and IT departments are intersecting on a regular basis. CIOs are seeing more and more requests for assistance with initiatives that support this emerging partnership.

The data is staggering. Marketers are adopting new tech at a rapid rate, and in many cases, they are pioneering new applications of those technologies. Take AI for example. A survey from Salesforce found that over 60% of marketers believe that AI will have a significant impact on their media buying.

To read this article in full, please click here

Source link

Anith Gopal
No Comments

Post a Comment

sixteen − 7 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.