IDG Contributor Network: CIOs need to bridge the gap between IT and marketing
When you think of workgroups with a significant amount of crossover, marketing and IT aren’t the first that come to mind. Both have generally functioned independent of one another, but as more companies make the shift to data-centric technologies, marketers and IT departments are intersecting on a regular basis. CIOs are seeing more and more requests for assistance with initiatives that support this emerging partnership.
The data is staggering. Marketers are adopting new tech at a rapid rate, and in many cases, they are pioneering new applications of those technologies. Take AI for example. A survey from Salesforce found that over 60% of marketers believe that AI will have a significant impact on their media buying.