IDG Contributor Network: 5 design considerations for your design thinking workshop
According to Forrester:
“Design thinking is a creative problem-solving — and opportunity-finding — mindset and methodology with a bias toward action that puts the emphasis on empathizing with the customer, clearly defining the problem, collaboratively ideating solutions, and then prototyping and testing those solutions.”
Design thinking is an overall approach that puts the focus on the customer and covers a full range of disciplines and process steps across empathy, definition, ideation, prototyping and testing. As you think about how to infuse the design thinking mindset into your corporate innovation program, it can be useful to develop a set of design thinking considerations specifically for this middle-discipline of ideation.