Apple really wants you to spend more time in their stores— so much so that they’ve unveiled a new name for their retail spaces.
During Tuesday’s Apple Event at the Steve Jobs Theater, Senior Vice President of Retail Angela Ahrendts revealed that the company will now refer to its stores as “town squares” because they view their retail spaces as places for community gatherings.
This is just the latest in Apple’s quest to get more people in stores— in April, the company announced a “Today at Apple” program that offers in-store workshops.
But “town squares”? It’s a little much, Apple.
Apple stores are the new town squares? That’s an extremely depressing idea. Do they know how depressing that sounds?
— Joshua Topolsky (@joshuatopolsky) September 12, 2017
If Apple starts calling their stores “town squares” & it sticks teaching elementary school history is gonna get real weird in 5 to 10 years.
— Isaac Fitzgerald (@IsaacFitzgerald) September 12, 2017