Hampers for new mums contain all the treats that were off limits while pregnant
When Sally Bunkham was pregnant with her first child, she really missed a lot of her favourite foods—not to mention her best-loved alcoholic tipples—that weren’t allowed.
Bunkham’s longing for these items grew even stronger when she became pregnant again a few months after giving birth. That’s when she got an idea for a new venture.
Three years on from her first pregnancy, she’s just launched a business which sends hampers full of goodies that are forbidden (or at least, not recommended) during pregnancy.
The hampers can be sent to new mums, or even pre-ordered during a mum-to-be’s pregnancy, and they feature many products which are off-limits when women are expecting. That includes booze, cheese, paté and caffeinated chocolate.
“I had my first baby (who’s just turned three) and during that pregnancy the concept started bubbling away when I was missing all the foods and drinks I wasn’t allowed,” says Bunkham, who lives in Brighton, UK. During that pregnancy she joked that the first thing she would do after giving birth would be to go to the pub and have a rare steak and a glass of wine.
After giving birth to her first child, Daisy, Bunkham’s husband brought her some paté and a bottle of wine. But, a lot of her gifts from friends were focused on the baby.
“I thought to myself: ‘What bout me? I’m the one who’s just gone through pregnancy and am feeling totally lost now,'” said Bunkham. She said that her hormones were “all over the place” and she—along with a lot of her friends with babies—felt like she was having an “identity crisis”. “It would have been nice to have something for me,” said Bunkham.
Bunkham has named the business “Mum’s Back,” which has a double meaning for her. She went through a period of post natal depression after baby number two and eventually sought help from a doctor. As she began to recover she says she started to feel more and more like herself. And, that’s when she decided to give the business a go and give it that name.
“It’s all about mum getting a bit of her identity back after the physical and emotional rollercoaster of pregnancy and childbirth, but it also relates to me getting myself back,” says Bunkham.
Bunkham’s husband is a software developer so she says it made sense to build an internet-based business. Via the website, people can purchase one-off hampers for new mums, or they can pre-order one for a mum-to-be, and she’ll receive a card letting her know that a surprise awaits her.
Of course, not all mums crave the same things when they’re pregnant. Some hampers include things like wine, paté, cheese, crackers and chutney. While others have gin or prosecco. One of the hampers includes organic chocolate with coffee beens and energy balls.
Bunkham says the hampers are designed to be a gift that’s “all about mum” and it’s a way to say “yeah, she’s a mum but she’s still the same person she was.”