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Google’s and Facebook’s top execs allegedly approved dividing ad market among themselves

Latest iteration of Texas-led antitrust complaint against Google expands claims of bad behavior

The alleged 2017 deal between Google and Facebook to kill header bidding, a way for multiple ad exchanges to compete fairly in automated ad auctions, was negotiated by Facebook COO Sheryl Sandberg, and endorsed by both Facebook CEO Mark Zuckerberg (now with Meta) and Google CEO Sundar Pichai, according to an updated complaint filed in the Texas-led antitrust lawsuit against Google.…

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