Finnish brewery made 1,000-packs of beer and people are actually buying them
Look at this 1,000 pack of beer, ye mighty, and despair: it’s only available in Finland.
Created by the Finnish brewery Nokian Panimo, this behemoth of a party pack actually contains 1,080 cans of Keisari, made by combining five stacks of beer, each 12 beers wide by 18 beers long according to GrubStreet.
This behemoth of a package is quite the monument to behold, and it was all constructed in the name of being petty.
Rival beer Karjala released a 100-pack of beer last month which, obviously, now pales in comparison to this lifetime supply.
The 1,000 pack is being sold in Finnish supermarkets for €2,150 each, or about $2,345. That’s a little more than $2 a beer, about the same bulk discount as your average 6 pack. That being said, the machismo of a 1,000 pack? Priceless.
These things aren’t exactly flying off the shelves (read: they were probably never expected to), presumably because any amount of beer that requires a pallet truck to transport seems like more effort than it’s worth.
Remarkably, there have been sightings of customers actually purchasing the entire packs.
Splitting it three ways seems like the right move, tbh.
Now these beer lovers can be reminded of their love not only through, you know, drinking it but by the constant present of a nearly endless supply of Keisari, a beer we really hope they don’t start to hate the taste of after a while.
Grocery stores are starting to break down the packs into smaller packs as of May 1.