Facebook this week implemented yet another new initiative meant to combat rampant, dangerous disinformation on the platform—this time, relating to the climate crisis. Unfortunately this initiative, like countless others before it, seems likely to generate positive headlines for about a week before disappearing unremarked into obscurity, solving exactly zero of Facebook’s deeper problems along the way.
“One of the biggest lessons we have learned from the COVID-19 pandemic is how powerful Facebook can be for connecting people to accurate, expert advice and information during a global crisis,” Facebook wrote in a corporate blog post. To that end, Facebook is launching a new “Climate Change Information Center” module and landing page that will, in theory, connect users to up-to-date, fact-based information grounded in reality.
Users in the US and a small handful of other countries may already have seen a notification about the new climate information center appear in their newsfeeds this week, either on desktop or on mobile. The green box implores you by name to “see how our climate is changing.”