“We’re getting to a size where it’s worth really taking a careful look at what are all the things that we can do to make social media the most positive force for good possible,” Facebook Chief Product Officer Chris Cox told TechCrunch about the company’s new milestone. 13 years after launching and less than 5 years after hitting 1 billion, Facebook now has 2 billion monthly active users.
That makes Facebook the largest social app in terms of logged-in users, above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million, and Snapchat’s estimated 255 million (extrapolated from its December 2015 ratio when it had 110 million daily and 170 million monthly users). Beyond YouTube, only Facebook’s other apps have more than 1 billion, including WhatsApp and Facebook Messenger with 1.2 billion each. Instagram might soon join that club as it recently rocketed past 700 million.
Facebook’s growth the last half decade has been fueled by the developing world. The company has relentlessly optimized its app for cheap Android smartphones and low bandwidth connections.
Despite Facebook’s size and age, at 17% its user count is growing as fast or faster than any year since 2012. And people aren’t using it less either. In fact, 66% of Facebook’s monthly users return each day now compared to 55% when it hit 1 billion. If the teenaged social network isn’t as cool to teenagers any more, it’s not showing in the big metrics.