Dude lands a job by making this super catchy rap video instead of a cover letter – ANITH
post-template-default,single,single-post,postid-124445,single-format-standard,eltd-core-1.1.1,flow child-child-ver-1.0.0,flow-ver-1.3.6,eltd-smooth-scroll,eltd-smooth-page-transitions,ajax,eltd-blog-installed,page-template-blog-standard,eltd-header-standard,eltd-fixed-on-scroll,eltd-default-mobile-header,eltd-sticky-up-mobile-header,eltd-dropdown-default,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Dude lands a job by making this super catchy rap video instead of a cover letter

Dude lands a job by making this super catchy rap video instead of a cover letter

This copywriter’s cover letter sets a pretty high standard for job applications. 

Chase Zreet applied to work on the Sprite account at Wieden+Kennedy, an ad agency in New York. Instead of submitting a traditional cover letter, he submitted a three minute music video rapping about his love for Sprite and his qualifications in advertising, and it’s actually really catchy. 

Oh, and he did it all while riding a hoverboard.

In the music video, titled “Cover Letter,” Zreet rode through Dallas, Texas in a Sprite-themed costume. He alternated between green and yellow suits, complete with a gold chain adorned with a lemon and a lime. 

In an interview with Adweek, Zreet said he’s a fan of Vince Staples and “the idea for a rap came and was just one of those things that wouldn’t shut up.”

W+K creative director Jimm Lasser said the video stood out because “there’s too much emphasis put on portfolios, and not enough on the creative enthusiasm of a candidate.” He told Adweek that Zreet had demonstrated a “mastery of Sprite’s brand color palette.”

And it worked: Zreet starts at W+K in April. He’s not sure if he’ll be on the Sprite team but he’s “excited to be heading to NYC.” 

If this is your new favorite song, Zreet has this response: 

Will this be the new standard for job applications? We hope so.
fbq(‘init’, ‘1453039084979896’);
fbq(‘track’, “PageView”);

Source link

Anith Gopal
No Comments

Post a Comment