Disney is rebranding its TV studios to remove the Fox name from two of them. From The Hollywood Reporter: Nearly a year and a half after acquiring 20th Century Fox Television and Fox 21 TV Studios, Disney is changing the former to simply 20th Television, while the latter will become Touchstone Television. Additionally, ABC Studios and its subsidiary ABC Signature Studios are folding into one unit that will now be called ABC Signature. The full integration of the Disney Television Studios rebranding is effective immediately, with new logos and motion end cards that viewers will see on screen expected to be completed by year’s end. No executive changes or layoffs are expected as part of the changes.
The decision to remove “Fox” from two of the studios’ names was part of the larger $71.3 billion deal between Disney and 21st Century Fox. Fox was dropped from film divisions 20th Century and Searchlight in January. Dropping the Fox 21 banner in favor of Touchstone revives the former Disney brand that was retired in 2007 as the division was then-rebranded as ABC TV Studios as part of the company’s push to drop such lesser-known brands in favor of those leaning into its signature assets. Reviving Touchstone is a way to honor the past.