Almost one in four Americans are very concerned about vehicle tailpipe emissions, according to a survey conducted in January by the publication Consumer Reports. Nearly half of survey respondents also said that fuel economy is very important when considering a vehicle to buy or lease, and 27 percent were very worried about car exhaust contributing to climate change.
Consequently, Consumer Reports will now grade cars according to their environmental impact. It has launched a new “green choice” rating, identified by a green leaf icon, to help people quickly identify vehicles with the best fuel efficiency and lowest contributions to atmospheric CO2 levels and smog formation.
Interestingly, the survey also shows that nearly half of car buyers will use information about a vehicle’s emissions to inform their buying—but only if they know where to look. Unfortunately, more than 50 percent are unaware that this information is displayed prominently on the Monroney sticker.