programmatic advertising

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UK’s competition regulator asks for views on breaking up Google – TechCrunch

The UK’s competition regulator has raised concerns about the market power of digital ad platform giants Google and Facebook in…

Brand Management, Branded Content, ceo, Content Marketing, CrunchBase, digital marketing, Director, forrester research, General Partner, MaC Venture Capital, MaC Ventures, machine learning, Marketing, Marlon Nichols, Moneta Ventures, Netflix, Online Advertising, product placement, programmatic advertising, streaming services, TC, Tech Mahindra, Technology Development, United States, vulcan capital, web traffic

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there – TechCrunch

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that…

Adtech, Advertising Tech, behavioral advertising, data protection, data security, Europe, European Union, Facebook, France, gdpr, General Data Protection Regulation, Germany, Google, Ireland, Marketing, Online Advertising, Personal Data, Privacy, Privacy International, programmatic advertising, targeted advertising, terms of service, United Kingdom

Mental health websites in Europe found sharing user data for ads – TechCrunch

Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive…

Adtech, Advertising Tech, Alphabet, behavioral advertising, Digital Advertising, digital marketing, display advertising, Europe, Facebook, General Data Protection Regulation, IAB, Marketing, Media, Online Advertising, Privacy, programmatic advertising, Randall Rothenberg, Richard blumenthal, targeted advertising, United States

Targeted ads offer little extra value for online publishers, study suggests – TechCrunch

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert…

Advertising Tech, AOL, AppNexus, behavioral advertising, data controller, data protection, data protection law, data security, Digital Advertising, digital marketing, Digital Media, DoubleClick, ePrivacy Regulation, Europe, european commission, European Union, General Data Protection Regulation, Google, Gps, iab europe, Ireland, Johnny Ryan, Online Advertising, online content, OpenX, Poland, Privacy, programmatic advertising, rubicon project, smaato, spamming, United Kingdom

Even the IAB warned adtech risks EU privacy rules – TechCrunch

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding…