Category

martech

18Articles

ai, artificial intelligence, Glilot Capital, Investments, martech, News, startup funding, startups in Israel, West Fountain Global Fund

Israeli martech startup Exceed.ai banks $4m in seed money

It will use the fresh funds to accelerate its growth by expanding to new markets and onboarding new clients. Source…

customer engagement, Eight Roads Ventures, India, Investments, martech, MoEngage, News, Startups

AI marketing platform MoEngage banks $25m in series C round

The startup will use the new funds to deepen its relationships in Asia, among others. Source link

Adtech, Advertising, Analysis, gofood, Grab, GrabAds, GrabFood, Marketing, martech, meituan, meituan dianping, News, Premium Content, ride-hailing, super apps, Superapps

Ads could become Grab’s $245m-plus cash cow

And if it milks this opportunity for all it’s worth, revenues could be much higher, our analysis shows. Source link

Adtech, Analysis, appsflyer, attribution, digital marketing, Indonesia, martech, mobile apps, mobile marketing, Premium Content, Profiles, SaaS, software as a service

The second unicorn of the 2020s has its sights set on Asia’s $30b mobile app market

AppsFlyer is also opening an office in Indonesia, where it works with clients including Gojek, Ruangguru, and Tokopedia. Source link

Advertising Tech, care.com, Digital Media, Europe, Google, harmony partners, Iterable, Justin Zhu, Marketing, martech, Salesforce, series D, Sms, Startup company, technology, Twitter, Viking Global Investors, Zillow

Iterable, founded by an ex-Twitter engineer, nabs $60M for cross-channel growth marketing tools – TechCrunch

A startup that’s built cross-channel growth marketing platform — used by businesses to capture customers across whatever digital media they…

Advertising Tech, Column, Marketing, martech, TC

Your mass consumer data collection is destroying consumer trust – TechCrunch

Jascha Kaykas-Wolff Contributor Jascha Kaykas-Wolff is CMO of Mozilla. These are dark days for trust. Darkest of all for marketers…

Advertising Tech, artificial intelligence, location based marketing, Marketing, martech, near, Recent Funding, Startups, TC

Near raises $100M for an AI that merges online and offline behavior to build consumer profiles – TechCrunch

One of the holy grails in the world of advertising and marketing has been finding a way to accurately capture…

Brief, digital marketing, Investments, Lim Ho Kee, Lim How Teck, Marketing, martech, neuromarketing, Neuroscience, NeuroTrend, News, Singapore, Singapore Press Holdings, SPH, startups in singapore, Tribal Worldwide, Trive Ventures

In brief: SPH ‘neuromarketing’ partner raises seed funding

Trive Ventures led the round. Source link

Adtech, Advertising, DeViate, Events, martech, pitch session, pitching, programmatic advertising, Startups, TIA Partnership, Xaxis Asia Pacific

Martech and adtech startups, learn how you can stay ahead in this ever-changing industry

Join Xaxis Asia Pacific this November 22 as key stakeholders in the adtech and martech space gather to discuss the…

Advertising Tech, artificial intelligence, Finance, financial services, FreedomPop, martech, Mobile, TC

FreedomPop moves into financial services, in partnership with Prudential

Ahead of a big fundraising to fuel its mobile ambitions, “free” mobile service startup FreedomPop is taking an unexpected strategic…