Marketing

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Brand Management, Branded Content, ceo, Content Marketing, CrunchBase, digital marketing, Director, forrester research, General Partner, MaC Venture Capital, MaC Ventures, machine learning, Marketing, Marlon Nichols, Moneta Ventures, Netflix, Online Advertising, product placement, programmatic advertising, streaming services, TC, Tech Mahindra, Technology Development, United States, vulcan capital, web traffic

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there – TechCrunch

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that…

Advertising Tech, care.com, Digital Media, Europe, Google, harmony partners, Iterable, Justin Zhu, Marketing, martech, Salesforce, series D, Sms, Startup company, technology, Twitter, Viking Global Investors, Zillow

Iterable, founded by an ex-Twitter engineer, nabs $60M for cross-channel growth marketing tools – TechCrunch

A startup that’s built cross-channel growth marketing platform — used by businesses to capture customers across whatever digital media they…

Amazon, apple, Berlin, companies, downing ventures, Ebay, ecommerce, Etsy, Europe, Farfetch, Food, inventory management, large, London, Marketing, merchandising, Octopus Ventures, online marketplace, Online Shopping, pascal cagni, Publishing, Retail, shopping, TC, Trouva, United Kingdom

Trouva, an online marketplace for independent boutiques, raises $22M – TechCrunch

Amazon helped pioneer and now dominates the online marketplace business model, where a variety of merchants post items for sale…