Category

Marketing

219Articles

Briefing, conversational AI, GupShup, hiring, india startup ecosystem, Investments, Marketing, Mergers and Acquisitions, new brief, News, Social Media, Tiger Global Management

Tiger Global leads $100m round in Indian business messaging app

Gupshup plans to invest funds from the round for research and development, marketing activities, and hiring for its product and…

Business-to-business, digital concierge, Marketing, Singapore, Singapore Tourism Board, STB, TIA Partnership, TIH, tourism, Tourism Information and Services Hub, Travel, traveltech

How travel and tourism startups can keep pace with the ever-changing tourism landscape

Amid a pandemic and an industry in flux, STB’s digital resource platform goes a long way in ensuring that information…

Acquisition, Business-to-business, cac, churn, cltv, customer, data, digital marketing, fit, Market, Marketing, product, Retention, strategy, TIA Partnership

Business leaders discuss the ins and outs of customer retention

Decision-makers from CleverTap, RazorPay, and BukuKas share their insights. Source link

customer lifetime value, digital marketing, Marketing, myTracker, optimization, predictive analytics, TIA Partnership

How predictive analytics transforms the way marketers work

Like a crystal ball, it gives marketers a glimpse into what lies ahead for their mobile marketing campaigns. Source link

AgTech, Ankur Capital, deeptech, edtech, Fintech, fund I, fund II, healthtech, Investments, Marketing, monitoring, News, operations, planning, seed round, Startups, talent acquisition

Indian early-stage VC firm Ankur Capital raises $45.4m in its second fund

Ankur Capital aims to enter into seed-round investments with its Fund II, with a ticket size of between US$500,000 and…

ad fraud, artificial intelligence, Bots, click flooding, data analytics, fake installs, fake interactions, fraud, fraud detection, fraud protection, fraud schemes, fraudsters, install hijacking, Marketing, marketing strategies, marketing strategy, Mobile ad fraud, Mobile First, mobile marketing, mobile penetration, mobile users, SDK hacking, TIA Partnership

How marketers can stay one step ahead of mobile ad fraudsters

Southeast Asia is home to a lot of mobile ad fraud – but it doesn’t have to be. Source link

Branding, Brands, ecommerce, ecommerce giant, ecommerce major, ecommerce marketplace, eCommerce Platform, international women's day, Iwd, iwd2021, Marketing, Online Shopping, Sea Group, shopee, Southeast Asia, Tech Companies, tech giant, tech hires, tech major, tech roles, TIA Partnership, Web, Women In Tech

This Shopee project manager is carving her own path to success with the ecommerce giant

A background in mechanical engineering didn’t stop her from pursuing a career in tech. Source link

3D models, advertizing, ai, AI influencers, artificial intelligence, Aww, CGI models, Coral Capital, digital influencer, digital marketing, Imma, Lil Miquela, Marketing, Maya, Miss Ava, Premium Content, Puma, Trends, virtual human, virtual influencer

Will virtual humans replace ‘real’ influencers, models, and more?

Computer-generated influencers are blurring the lines between virtual reality and real life. But they have brands hooked and consumers intrigued….

5g, community, Marketing, Opinion, south korea, Startups

With its exponentially faster speeds, 5G opens up a world of marketing opportunities

Nearly three-fourths of those who have experienced immersive marketing admitted to having spent more at the store as a direct…

Conference, digital conference, Events, Indonesia, investors, Marketing, No Paywall, Online conference, Ovo, payments, Startups, Tech in Asia conference, tech in asia conference 2020 virtual, VC, virtual conference

Catch the CEOs of Ovo and Insider, as well as Asia Partners’ Nick Nash at Tech in Asia Conference 2020 Virtual

Get access to the top business minds in the region at the Tech in Asia Conference Virtual this October 19…