Category: Marketing

Asia, Business-to-business, Cloud, CRM, customer demands, customer relationship management, Marketing, sales, Salesforce, services, small and medium sized businesses, smb, SME, TIA Partnership

This is the biggest challenge that small firms face in meeting customer demands

As consumers’ needs evolve, businesses have to adapt or be left behind. Source link

Brand Management, Branded Content, ceo, Content Marketing, CrunchBase, digital marketing, Director, forrester research, General Partner, MaC Venture Capital, MaC Ventures, machine learning, Marketing, Marlon Nichols, Moneta Ventures, Netflix, Online Advertising, product placement, programmatic advertising, streaming services, TC, Tech Mahindra, Technology Development, United States, vulcan capital, web traffic

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there – TechCrunch

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that…

Advertising Tech, articles, brand, Business, Carbonite, cloud storage, Column, Marketing, opentext, Solo, Startups, TC

Brand power vs. product power – TechCrunch

Carbonite’s co-founder offers an insider look at how the PC backup company built its brand David Friend is the CEO…

Advertising Tech, care.com, Digital Media, Europe, Google, harmony partners, Iterable, Justin Zhu, Marketing, martech, Salesforce, series D, Sms, Startup company, technology, Twitter, Viking Global Investors, Zillow

Iterable, founded by an ex-Twitter engineer, nabs $60M for cross-channel growth marketing tools – TechCrunch

A startup that’s built cross-channel growth marketing platform — used by businesses to capture customers across whatever digital media they…

Advertising Tech, Amazon, Brand Management, Column, customer experience, e-commerce, ecommerce, Facebook, Google, location-based advertising, Marketing, Media, mobile device, Online Advertising, targeted advertising, TC

Will the 2020s be online advertising’s holistic decade? – TechCrunch

Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline brands. With less than two…

Amazon, apple, Berlin, companies, downing ventures, Ebay, ecommerce, Etsy, Europe, Farfetch, Food, inventory management, large, London, Marketing, merchandising, Octopus Ventures, online marketplace, Online Shopping, pascal cagni, Publishing, Retail, shopping, TC, Trouva, United Kingdom

Trouva, an online marketplace for independent boutiques, raises $22M – TechCrunch

Amazon helped pioneer and now dominates the online marketplace business model, where a variety of merchants post items for sale…

Brands, China, community, Marketing, Opinion, Startups

Chinese tech brands and the challenge of earning consumer love

China’s brands are mysterious, leaving customers to fill in the blanks themselves. Source link

africa, Andrew Left, Citron Research, consumer electronics, earnings, ecommerce, economy, Finance, jumia, loreal, Marketing, Nigeria, online retailer, Online Shopping, revenue, Rocket Internet, Samsung, TC

Pan-African e-tailer Jumia grows 3Q revenue, e-payments and losses – TechCrunch

Pan-African e-commerce startup Jumia released its third-quarter financial results today. The numbers and presentation reflected some of the same past…

Column, Digital Advertising, digital marketing, Donald Trump, Facebook, Federal Trade Commission, Food, Google, Government, Jack Dorsey, Mark Zuckerberg, Marketing, Online Advertising, operating systems, Social Media, stanford, targeted advertising, TC, technology, United States, world wide web

Banning digital political ads gives extremists a distinct advantage – TechCrunch

Jessica Alter Contributor Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and…

Bank, Banking, Brand Management, Business, chief executive officer, consumer finance, customer experience, economy, Emergence, financial services, Georgian Partners, Marketing, minneapolis, TC

Helping banks refine sales pitches and customer service, Minneapolis-based Total Expert raises $52 million – TechCrunch

It’s no secret that the art of customer service in the modern era is something that banks desperately need help…