Category

Marketing

202Articles

Announcements, content, Event, Events, Marketing, pandemic, share of voice, Storytelling, studios

Marketing is more essential during a downturn than you might think

Businesses that strengthen their share of voice now will come out on top when the economy recovers. Source link

China, community, coronavirus, Covid-19, Marketing, Mobile, Opinion, Startups

The great advertising reset: Mobile paves the way in the post-pandemic era

Marketing budgets have been drastically cut, with traditional advertising campaigns and ad agencies expected to bear the brunt. Source link

Analysis, digital marketing, Facebook, Marketing, Premium Content, Social Media, tiktok

TikTok capturing users’ hearts, but not the marketers’ bucks?

TikTok’s rise has been compared to Facebook’s, but many say it has a long way to go before it gets…

community, ecommerce, Marketing, Southeast Asia, Tips, Trends

Here are the trends to look out for in SEA’s vibrant ecommerce ecosystem in 2020

It may already be difficult to keep up with the pace of change in the region’s ecommerce scene, but growth…

Adtech, Advertising, Analysis, gofood, Grab, GrabAds, GrabFood, Marketing, martech, meituan, meituan dianping, News, Premium Content, ride-hailing, super apps, Superapps

Ads could become Grab’s $245m-plus cash cow

And if it milks this opportunity for all it’s worth, revenues could be much higher, our analysis shows. Source link

Asia, Business-to-business, Cloud, CRM, customer demands, customer relationship management, Marketing, sales, Salesforce, services, small and medium sized businesses, smb, SME, TIA Partnership

This is the biggest challenge that small firms face in meeting customer demands

As consumers’ needs evolve, businesses have to adapt or be left behind. Source link

Brand Management, Branded Content, ceo, Content Marketing, CrunchBase, digital marketing, Director, forrester research, General Partner, MaC Venture Capital, MaC Ventures, machine learning, Marketing, Marlon Nichols, Moneta Ventures, Netflix, Online Advertising, product placement, programmatic advertising, streaming services, TC, Tech Mahindra, Technology Development, United States, vulcan capital, web traffic

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there – TechCrunch

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that…

Advertising Tech, articles, brand, Business, Carbonite, cloud storage, Column, Marketing, opentext, Solo, Startups, TC

Brand power vs. product power – TechCrunch

Carbonite’s co-founder offers an insider look at how the PC backup company built its brand David Friend is the CEO…

Advertising Tech, care.com, Digital Media, Europe, Google, harmony partners, Iterable, Justin Zhu, Marketing, martech, Salesforce, series D, Sms, Startup company, technology, Twitter, Viking Global Investors, Zillow

Iterable, founded by an ex-Twitter engineer, nabs $60M for cross-channel growth marketing tools – TechCrunch

A startup that’s built cross-channel growth marketing platform — used by businesses to capture customers across whatever digital media they…

Advertising Tech, Amazon, Brand Management, Column, customer experience, e-commerce, ecommerce, Facebook, Google, location-based advertising, Marketing, Media, mobile device, Online Advertising, targeted advertising, TC

Will the 2020s be online advertising’s holistic decade? – TechCrunch

Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline brands. With less than two…