Category

digital marketing

72Articles

Business-to-business, digital marketing, Growth, Impact, Marketing, partnerships, TIA Partnership, Tips

How to leverage partnerships to boost revenue growth

Three tips to making the most out of partnerships. Source link

Advertising, Analysis, covid, Covid-19, digital marketing, Marketing, Media, Premium Content, Social Media, Trends

Covid-19: While digital ad spending is up, primetime ads are down

In the new Covid-19 normal, the rule for traditional media players seems to be “digitize or die.” But here’s why…

digital marketing, Marketing, Social Media, social media platform, TIA Partnership, tiktok, tiktok for business

Is TikTok the ideal marketing platform? (Infographic)

Advertisers shouldn’t strike TikTok out of their marketing strategies yet. Source link

Advertising, digital marketing, Event, Marketing, smb, Social Media, TIA Partnership, tiktok, tiktok for business

How TikTok is leveling the advertising playing field for small businesses

Its new self-serve advertising solution makes marketing more effective and accessible for small businesses. Source link

Analysis, digital marketing, Facebook, Marketing, Premium Content, Social Media, tiktok

TikTok capturing users’ hearts, but not the marketers’ bucks?

TikTok’s rise has been compared to Facebook’s, but many say it has a long way to go before it gets…

Acquisitions, Adtech, Anymind, anymind group, digital marketing, India, Middle East, News, pokkt, startup acquisitions, Startups, startups in india, startups in singapore

AnyMind acquires mobile ad platform Pokkt

AnyMind will integrate Pokkt’s mobile-centric tech stack into its AdAsia Digital platform. Source link

Adtech, Analysis, appsflyer, attribution, digital marketing, Indonesia, martech, mobile apps, mobile marketing, Premium Content, Profiles, SaaS, software as a service

The second unicorn of the 2020s has its sights set on Asia’s $30b mobile app market

AppsFlyer is also opening an office in Indonesia, where it works with clients including Gojek, Ruangguru, and Tokopedia. Source link

Alibaba, Baidu, ByteDance, digital marketing, JD.com, meituan dianping, News, Online Advertising, SCMP, short video app, sina, Social Media

Video sites now more attractive than news sites for online advertisers in China

Video sites were the third highest-grossing platforms in 2019 in terms of online advertising revenue, just behind ecommerce and search…

Advertising Tech, Antitrust, Collaborative Consumption, competition law, digital marketing, Europe, european commission, European Union, France, General Data Protection Regulation, Google, Google Ads, Online Advertising, search advertising, Search Engine, United Kingdom

France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules – TechCrunch

France’s competition watchdog has slapped Google with a €150 million (~$166M) fine after finding the tech giant abused its dominant…

Brand Management, Branded Content, ceo, Content Marketing, CrunchBase, digital marketing, Director, forrester research, General Partner, MaC Venture Capital, MaC Ventures, machine learning, Marketing, Marlon Nichols, Moneta Ventures, Netflix, Online Advertising, product placement, programmatic advertising, streaming services, TC, Tech Mahindra, Technology Development, United States, vulcan capital, web traffic

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there – TechCrunch

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that…