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digital marketing

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Acquisitions, Adtech, Anymind, anymind group, digital marketing, India, Middle East, News, pokkt, startup acquisitions, Startups, startups in india, startups in singapore

AnyMind acquires mobile ad platform Pokkt

AnyMind will integrate Pokkt’s mobile-centric tech stack into its AdAsia Digital platform. Source link

Adtech, Analysis, appsflyer, attribution, digital marketing, Indonesia, martech, mobile apps, mobile marketing, Premium Content, Profiles, SaaS, software as a service

The second unicorn of the 2020s has its sights set on Asia’s $30b mobile app market

AppsFlyer is also opening an office in Indonesia, where it works with clients including Gojek, Ruangguru, and Tokopedia. Source link

Alibaba, Baidu, ByteDance, digital marketing, JD.com, meituan dianping, News, Online Advertising, SCMP, short video app, sina, Social Media

Video sites now more attractive than news sites for online advertisers in China

Video sites were the third highest-grossing platforms in 2019 in terms of online advertising revenue, just behind ecommerce and search…

Advertising Tech, Antitrust, Collaborative Consumption, competition law, digital marketing, Europe, european commission, European Union, France, General Data Protection Regulation, Google, Google Ads, Online Advertising, search advertising, Search Engine, United Kingdom

France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules – TechCrunch

France’s competition watchdog has slapped Google with a €150 million (~$166M) fine after finding the tech giant abused its dominant…

Brand Management, Branded Content, ceo, Content Marketing, CrunchBase, digital marketing, Director, forrester research, General Partner, MaC Venture Capital, MaC Ventures, machine learning, Marketing, Marlon Nichols, Moneta Ventures, Netflix, Online Advertising, product placement, programmatic advertising, streaming services, TC, Tech Mahindra, Technology Development, United States, vulcan capital, web traffic

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there – TechCrunch

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that…

Advertising Tech, affiliate marketing, Column, digital marketing, e-commerce, General Data Protection Regulation, Online Advertising, Real-time bidding, targeted advertising, TC

In a post-cookie world, RTB is key to effective digital marketing – TechCrunch

Since GDPR became enforceable, the number of third-party cookies has declined Jason Boshoff Contributor Jason Boshoff is Chief Operating Officer…

Amazon, Brand Management, Bravo, Column, D2C, digital marketing, e-commerce, ecommerce, Edgewell Personal Care, forerunner ventures, glossier, Great Jones, Iris Nova, Pattern, RRE Ventures, Shopify, Sms, Target, TC, unilever, Vault, Venture Capital, Walmart, Warby Parker, win

Why D2C holding companies are here to stay – TechCrunch

Alex is CEO and co-Founder of Innovation Department, a tech-empowered platform building the next generation of consumer brands. Previously, he…

brand humanity, braze, Carousell, deliveroo, digital marketing, Events, love bonito, sync dinner, TIA Partnership, Videos

Why businesses should embrace their brands’ humanity

It’s more than just a marketing strategy. Source link

Column, Digital Advertising, digital marketing, Donald Trump, Facebook, Federal Trade Commission, Food, Google, Government, Jack Dorsey, Mark Zuckerberg, Marketing, Online Advertising, operating systems, Social Media, stanford, targeted advertising, TC, technology, United States, world wide web

Banning digital political ads gives extremists a distinct advantage – TechCrunch

Jessica Alter Contributor Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and…

accreditation, Advertising, ai, artificial intelligence, Business-to-business, digital marketing, fraud, IMDA, Marketing, Mobile, Startups, TIA Partnership

Here’s how AI takes mobile marketing to the next level

Using AI and other technology, Affle is making mobile marketing more effective. Source link