digital marketing

57Articles
Advertising Tech, data protection law, data security, digital marketing, digital rights, Elizabeth Denham, Europe, European Union, Facebook, General Data Protection Regulation, Google, Human Rights, information commissioner's office, Ireland, Johnny Ryan, Online Advertising, Privacy, Real-time bidding, United Kingdom

Behavioural advertising is out of control, warns UK watchdog – TechCrunch

The online behavioural advertising industry is illegally profiling internet users. That’s the damning assessment of the U.K.’s data protection regulator…

Adtech, Advertising Tech, Alphabet, behavioral advertising, Digital Advertising, digital marketing, display advertising, Europe, Facebook, General Data Protection Regulation, IAB, Marketing, Media, Online Advertising, Privacy, programmatic advertising, Randall Rothenberg, Richard blumenthal, targeted advertising, United States

Targeted ads offer little extra value for online publishers, study suggests – TechCrunch

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert…