Digital Advertising

16Articles
Column, Digital Advertising, digital marketing, Donald Trump, Facebook, Federal Trade Commission, Food, Google, Government, Jack Dorsey, Mark Zuckerberg, Marketing, Online Advertising, operating systems, Social Media, stanford, targeted advertising, TC, technology, United States, world wide web

Banning digital political ads gives extremists a distinct advantage – TechCrunch

Jessica Alter Contributor Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and…

Adtech, Advertising Tech, Alphabet, behavioral advertising, Digital Advertising, digital marketing, display advertising, Europe, Facebook, General Data Protection Regulation, IAB, Marketing, Media, Online Advertising, Privacy, programmatic advertising, Randall Rothenberg, Richard blumenthal, targeted advertising, United States

Targeted ads offer little extra value for online publishers, study suggests – TechCrunch

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert…

Advertising Tech, AOL, AppNexus, behavioral advertising, data controller, data protection, data protection law, data security, Digital Advertising, digital marketing, Digital Media, DoubleClick, ePrivacy Regulation, Europe, european commission, European Union, General Data Protection Regulation, Google, Gps, iab europe, Ireland, Johnny Ryan, Online Advertising, online content, OpenX, Poland, Privacy, programmatic advertising, rubicon project, smaato, spamming, United Kingdom

Even the IAB warned adtech risks EU privacy rules – TechCrunch

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding…

Advertising Tech, apple, artificial intelligence, Brussels, California, China, civic tech, competition law, computing, data protection, data protection law, Digital Advertising, Digital Media, DuckDuckGo, Elizabeth Denham, engineer, Europe, european parliament, European Union, Facebook, Facial Recognition, fundamental rights, Giovanni Buttarelli, Google, Human Rights, ICDPPC, India, Kent Walker, Mark Zuckerberg, New America Foundation, news media, Nick Clegg, Privacy, San Francisco, Search Engine, security, Smartphone, Snapchat, Social, Social network, Sundar Pichai, TC, terms of service, Tim Cook, Tim-berners lee, United States, Washington D.C., world wide web

Big tech must not reframe digital ethics in its image – TechCrunch

Facebook founder Mark Zuckerberg’s visage loomed large over the European parliament this week, both literally and figuratively, as global privacy regulators…