Adtech

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ad industry, Adtech, adtech industry, advertisers, Advertising, apple, data protection, demand-side platform, DSP, IDFA, IDs, Marketing, Mobile, mobile marketers, mobile marketing, no ID, personal identifiers, personalization, Privacy, privacy concerns, Remerge, retargeting, SKAdNetwork, Targeted Ads, TIA Partnership, user privacy

As users reclaim privacy over their data, what could this mean for mobile marketers?

Can advertisers find a balance between running personalized ads while respecting user privacy? Source link