Buzz, Drive, Ford, Nissan, Saudi Arabia, Toyota

Carmakers took less than a week to make ads for Saudi women who’ll soon be able to drive


In 2014, Aziza Yousef drives a car on a highway in Riyadh, Saudi Arabia, as part of a campaign to defy Saudi Arabia’s ban on women driving.

Image: Hasan Jamali/AP/REX/Shutterstock

It hasn’t even been a week since Saudi Arabian King Salman announced in a surprise move that the country’s controversial ban on women drivers will end June 24, 2018. 

But carmakers are already putting themselves out there to target millions of potentially new customers in one of the world’s wealthiest countries. 

Volkswagen, Ford, Nissan, Land Rover, Cadillac, and Kia have already created fresh ads on social media in a bid to be the first to the new market: 

According to Bloomberg, Toyota tops Saudi Arabia’s market with 32% of the share, followed by Hyundai, with 24%. 

The latter and Nissan are also in discussion to open local plants. 

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