The news (extracted from Bloomberg Technology):
- US-owned shared office giant WeWork is escalating a legal fight against its Chinese rival, UrWork, with a US lawsuit.
- According to WeWork’s suit, UrWork’s brand shares defining characteristics with WeWork’s trademark, specifically a two-syllable word beginning with a two-letter pronoun and joined with the word “Work”. It also claimed UrWork’s logo, mobile app icon, and office design resembled WeWork’s.
Why it matters:
- This is not the first time WeWork took a legal action against UrWork. In July, WeWork filed a similar lawsuit against UrWork in London. In response, the Chinese company argued that its brand was an interpretation of the shared working industry and philosophy, and that the word “work” was a commonly used term. The case is still ongoing.
- As the two companies pursue global expansion, WeWork and UrWork will increasingly encounter each other. WeWork took on a US$500 million investment to expand its business in China. UrWork scored US$236 million to establish 160 locations worldwide, including in New York City, where 38 WeWork offices are located.
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