- Singapore-based online food and shopping delivery company Honestbee announced the launch of its logistics service, Honestbee Goodship, in Bangkok today.
- In Thailand, Goodship – which is already available in Singapore, Japan, Malaysia, and the Philippines – will initially focus is on “last-mile” same-day or next-day ecommerce deliveries. It eventually aims to provide on-demand delivery in under an hour.
- Honestbee said that Goodship – which it has been trialling in the Thai capital for several months – has already surpassed its food and grocery services in volume, and is targeting 50,000-plus orders per day during the next 12 months.
Why it matters:
- Asia’s third-party logistics provider (3PL) market has been heating up, with companies leveraging tech like smart routing, customer tracking, and real-time fleet management to make shipping faster and more efficient.
- Rapid growth of the region’s ecommerce market and the entry of Amazon present potentially lucrative opportunities for “last mile”-focused 3PLs.
- Goodship competitors include Singapore’s Redmart and Ninja Van – which entered Thailand last month and is reportedly in the midst of raising US$60 million in series C funding – and Hong Kong unicorn Gogovan, which hit its US$1 billion-plus valuation after a merger last month. Alibaba-backed logistics firm Best launched its US$930 million IPO on the New York Stock Exchange last week.
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