Brief: Go-Jek is beating Uber and Grab at home, says CEO Nadiem Makarim
- Local ride-hailing and startup Go-Jek says it is beating international rivals Uber and Grab at home in Indonesia.
- It has 10 million weekly active users now, CEO Nadiem Makarim said today at The Wall Street Journal’s D.Live Asia conference in Hong Kong.
- Makarim also said Go-Jek has 50 percent of the country’s transportation business, as quoted by WSJ. That likely refers to app-based on-demand transportation only, not the transportation industry as a whole. We’ve asked Go-Jek to clarify but haven’t heard back.
- If Go-Jek commands 50 percent of the ride-hailing market, this would leave the remaining share to Grab, Uber, and other players.
- In food delivery, Go-Jek’s market share is as high as 95 percent, according to Makarim.
Why it matters:
- Go-Jek, Grab, and Uber have been locked in a fierce battle to win over Indonesia’s roughly 250 million consumers. While Grab operates regionally and Uber globally, Go-Jek focuses on Indonesia for now.
- Who’s truly leading in the archipelago is hard to tell. The companies tend to release figures that can’t be compared directly. Grab at its fifth anniversary event last week said it clocks up to 2.5 million rides daily, but that’s across all of Southeast Asia. Uber hasn’t revealed Indonesia or Southeast-Asia specific data recently.
- All three offer a range of on-demand transportation options in the country, including motorcycles, cars, and regular taxis. Both Grab and Uber have experimented with food delivery, but Go-Jek’s link up with restaurants is more advanced. Go-Jek also offers more services, like cleaning and shopping, which Grab and Uber don’t cover.
Source: The Wall Street Journal (paywall).
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