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BrandPost: Transformation: The Second Best Time Is Now

Transformation accelerates when leaders enroll everyone in a mission to overcome needless delay. My first article explored the first of three patterns for success leading the way to a better, next normal–build conviction, not consensus.

The second is to embrace urgency.

Change takes time, which is one reason big, successful companies, in the absence of a clear and obvious disruptive threat, sometimes feel comfortable taking a slow-and-steady approach to change.

But “change taking time” is also a reason why big successful companies ought to act with urgency.

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