BrandPost: The Power (and Peril) of Data Integration

The imperative for enterprises to “deliver the right data to the right people at the right time” may be cliché, but it’s no less true. Technology long ago enabled enterprises to collect and analyze data, which lived in departmental containers to serve the business needs of individual departments. For the last few years, the name of the game has been integration; bringing data together from different sources into a single view. This need has been driven by the variety of data available, and the need to share that data in real time across the organization.

“Every person in the company should be the most informed person in the company,” says Keith Moore, the CEO of CoverHound. The insurance price comparison site relies on Domo to aggregate and generate hundreds of reports pulled from multiple sources, in real time, each day. This cross-functional accessibility to data lets CoverHound be more predictive and responsive, regardless of the data source or type.

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